About us

 

We are not just a clothing brand — we are a state of being.

Our journey began with **Eyeness**: a new word, a new state.

Eyeness is awareness — the moment you wake up and witness yourself drifting, then return to the present. It’s the higher vision, the mastery of the eye.

From this vision, through years of struggle and pain, came **HSUYAEXE**:

**Heaven Sent Under Years of Agony — Execution.**

HSUYAEXE is not just a name. It is a code.

It is Ayush’s story — agony turned into awakening, awakening turned into action.

Fragments of silence, chaos, clarity, and survival, all executing into one living state.

**Eyeness is the vision.

HSUYAEXE is the execution.**

Every design we drop carries this truth — scars turned into style, memories coded into fabric, consciousness stitched into streetwear.

We don’t create fashion.

We create states.

We don’t just sell clothes.

We translate existence.

This is **HSUYAEXE / Eyeness** — where pain becomes power, and vision becomes